Seed
Pioneers in both human and planetary health, biotechnology brand Seed have been pushing boundaries in consumer microbiome science since 2015. This year, they introduced their most revolutionary product yet: VS-01™, the first (and only) synbiotic clinically validated to optimize the vaginal microbiome.
A groundbreaking evolution in vaginal health, this new product required a sub-brand and packaging system that felt distinct, yet fit snugly into the trustworthy ecosystem Seed has developed thus far. We are proud to have partnered with the team at Seed to develop a thoughtful sub-brand for VS-01™ across storytelling, messaging, packaging system, and visual identity.
Photography: Dylan Nelson, Aileen Son, Clara Balzary, Chantal Anderson, Silvana Trevale
Styling: Andrea Bonin, Shelby Kay Reed, Tiff Horn, Karo Kangas, Tiago Goya
Production: Kat Kennedy, Oui Productions
Additional Creative Direction: Natalie Herrera, David Klein, Spencer Elias