Kith

Kith, a streetwear brand and purveyor of sweet treats, joined forces with Nike in the summer of 2016 to open a collaborative pop-up space in Lower Manhattan. High Tide was invited to create bespoke packaging reflective of both brands. The Nike X Kith box featured a bold double-logo that capitalized on the streetwear feel of both brands, and played with the symmetry of the four-letter names. Inside, the shoebox housed a bowl of cereal and a spoon that doubled as a straw.