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Fable - High Tide


Fable helps pets and their humans live their best lives together. High Tide collaborated with Fable’s founders to first establish their brand positioning and develop a name. Delicately balancing storybook charm with a high-fashion sensibility, we created a holistic visual identity, which included art direction for photography, as well as a series of custom illustrations by artist Kaye Blegvad.

Illustrations: Kaye Blegvad / Photography: Bondfire Inc.

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