![Bravado - High Tide](https://images.prismic.io/hightidesite/527daac7-2d78-42f2-b03a-febe01f7d0f6_Bravado1.jpg?w=1200)
Bravado
Universal Music Group’s merchandise company, Bravado, develops and markets high-quality licensed merchandise to a worldwide audience. Bravado called on High Tide for a rebrand, and we created a bold identity dynamic enough to share a stage with the artists. We went on to art direct brand photography, as well as design a range of physical and digital brand collateral.
![](https://images.prismic.io/hightidesite/1a6aee2f-361b-4d76-8304-90222ed68666_Bravado2.jpg?fm=jpg&w=2400)
![](https://images.prismic.io/hightidesite/3cfb5132-8771-452f-b043-1fffdf8641e0_Bravado3.jpg?fm=jpg&w=2400)
![](https://images.prismic.io/hightidesite/49ebceae-7ab7-4861-806e-4a7e23beb1d1_Bravado4.jpg?fm=jpg&w=2400)
![](https://images.prismic.io/hightidesite/2b0fb882-c0c8-4a81-a65c-bbd9eab443f6_Bravado5.jpg?fm=jpg&w=2400)
![](https://images.prismic.io/hightidesite/a3ba4a27-3a93-4f59-8fe8-549b13234ee4_Bravado6.jpg?fm=jpg&w=2400)
![](https://images.prismic.io/hightidesite/0fe5d2b3-85f6-470d-a7ce-d9fb89338a85_Bravado9.jpg?fm=jpg&w=1020)
![](https://images.prismic.io/hightidesite/92f8f719-51fd-482a-ba6b-7ca9e374c356_Bravado9.jpg?fm=jpg&w=1020)
![](https://images.prismic.io/hightidesite/6dbf9b1d-41e5-4403-be55-29139d585694_Bravado7.jpg?fm=jpg&w=2400)