![Num Pang - High Tide](https://images.prismic.io/hightidesite/4f9f5d87-8261-46ff-9d78-260a6ba3c12d_Num+Pang+1.jpg?w=1200)
Num Pang
As the beloved Cambodian sandwich shop prepared to expand throughout NYC and beyond, High Tide was brought on to lead a top-to-bottom rebrand of the company. We helped redefine the brand’s vision, mission, and values, laying a strategic foundation for visual identity development. Following the rebrand, we applied the new designs to a variety of collateral, including packaging, in-store signage, and a fully responsive website.
![](https://images.prismic.io/hightidesite/fd958743-045e-4145-acee-b123f24e21fa_Num+Pang+2.jpg?fm=jpg&w=2400)
![](https://images.prismic.io/hightidesite/c2f87a0d-9f84-426f-9046-310665735db1_Num+Pang+3.jpg?fm=jpg&w=2400)
![](https://images.prismic.io/hightidesite/7c4df10a-13e1-4862-a019-b53e9b77811a_Num+Pang+6.jpg?fm=jpg&w=2400)
![](https://images.prismic.io/hightidesite/0575e055-ec11-4052-8a25-10a3a52d97f1_Numpung-08.jpg?fm=jpg&w=2400)
![](https://images.prismic.io/hightidesite/c42e9b04-5eea-49af-b45c-b856bd492f80_Num+Pang+8.jpg?fm=jpg&w=2400)
![](https://images.prismic.io/hightidesite/8bc61887-f02a-407f-8084-98bb0e3c95aa_Num+Pang+9.jpg?fm=jpg&w=2400)
Photography: Kevin Kunstadt