![Warby Parker - High Tide](https://images.prismic.io/hightidesite/aa71fcca-f19c-4bd7-9036-6e69aea49fb7_WarbyParker1.jpg?w=1200)
Warby Parker
High Tide partnered with the founders of Warby Parker in its earliest phase to create a dynamic brand system—including that timeless wordmark and immediately recognizable shade of blue. We then developed an innovative e-commerce experience, pioneering the now-ubiquitous virtual and at-home try-on features. Our partnership continued post-launch, as we applied the brand identity to the product, packaging, lookbook, and debut campaign art direction.
![](https://images.prismic.io/hightidesite/acee6f5c-ae92-4a5e-a061-459a389f60f6_Warby+Parker_Logo.jpg?fm=jpg&w=2400)
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![](https://images.prismic.io/hightidesite/1e307e69-c112-4c95-8f98-dec61f3bbd5f_WarbyParker12.jpg?fm=jpg&w=1020)
![](https://images.prismic.io/hightidesite/15f4e26a-de04-4a45-bf41-356ae2250f0f_WarbyParker11.jpg?fm=jpg&w=1020)
![](https://images.prismic.io/hightidesite/5449d262-5c3b-4fd8-b68b-32e14aad9824_WarbyParker13.jpg?fm=jpg&w=2400)
![](https://images.prismic.io/hightidesite/24dea480-06f0-4dc0-82e9-063390705b29_WarbyParker5.jpg?fm=jpg&w=1020)
![](https://images.prismic.io/hightidesite/e0339345-1790-4eda-9d56-f30e602f29d0_WarbyParker6.jpg?fm=jpg&w=1020)
![](https://images.prismic.io/hightidesite/cbdaaad9-ff3d-422b-8f9a-e83812b5c95e_Warby+Parker+17.jpg?fm=jpg&w=1020)
![](https://images.prismic.io/hightidesite/be598fd4-7ebd-49c4-bb54-9afa5f8640c7_WarbyParker10.jpg?fm=jpg&w=2400)
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![](https://images.prismic.io/hightidesite/afedb4cf-021e-4039-a321-118bf50c5bb8_WarbyParker14.jpg?fm=jpg&w=1020)
![](https://images.prismic.io/hightidesite/9fc89470-e102-47e7-96c7-3d3228a73f71_WarbyParker8.jpg?fm=jpg&w=1020)
![](https://images.prismic.io/hightidesite/1b81275c-ee07-418f-8d72-9674ef607068_WarbyParker4.jpg?fm=jpg&w=2400)
Photography: Kevin Kunstadt