Therapy Notebooks
Therapy Notebooks came to us with a powerful mission and a strong foundation: clinically backed tools built to make mental health support more accessible. As the brand evolved, it needed an identity that could communicate scientific credibility and emotional resonance. We reshaped Therapy Notebooks’ visual and verbal language to feel more impactful, trustworthy, and empowering, a system that reflects its foundation in Cognitive Behavioral Therapy while opening the door to a broader conversation around mental wellness.
From strategy to execution, the project spanned a complete brand ecosystem designed for growth. We defined the brand’s positioning and developed a refreshed identity system that came to life across book templates, packaging, and a cohesive web experience, supported by intentional art direction. In partnership with a mental health-focused artist, the team created a custom illustration language that embodies the brand’s empathetic and clinically grounded tone. The result is a unified and credible brand expression that empowers Therapy Notebooks to guide more people toward meaningful change.
Photography: Dylan Nelson | Illustration: Alanah Sarginson