For more than a decade, Pressed Juicery has been a leader in providing cold-pressed juice to people across the country. We partnered with the brand to help guide them towards a future beyond juice and into plant-based products, experiences and community connections. Now known simply as Pressed, the rebrand expresses the company’s uncomplicated approach to products and its mission to make real, healthier food accessible to everyone.
Working closely with Pressed’s internal team, High Tide crafted a comprehensive design system that spans packaging, social, digital and print marketing as well as in-store design touchpoints that bring the brand’s core value of plant-forward living to the center of their identity. By doing so, the rebrand lays a strong strategic and visual foundation for continued expansion, with new products and offerings as part of an ambitious, multidimensional plan for future growth.