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Mast Books - High Tide

Mast Books

Since 2009, Mast Books has sold its beautifully curated collection of used, new and rare books in NYC’s East Village. High Tide was invited to create a new brand identity that is at once classic, timeless and bold. Inspired by the design principles of the Bauhaus and the minimalist sensibility of the post-modernist art movement, we created a wordmark with a functional, utilitarian feel.

Photography: Kevin Kunstadt