![Mast Books - High Tide](https://images.prismic.io/hightidesite/447fcf71-11d7-459b-8d6c-b8b669e0099d_Mast+Books_1.jpg?w=1200)
Mast Books
Since 2009, Mast Books has sold its beautifully curated collection of used, new and rare books in NYC’s East Village. High Tide was invited to create a new brand identity that is at once classic, timeless and bold. Inspired by the design principles of the Bauhaus and the minimalist sensibility of the post-modernist art movement, we created a wordmark with a functional, utilitarian feel.
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Photography: Kevin Kunstadt