![FinTech Collective - High Tide](https://images.prismic.io/hightidesite/55162b44-6341-41b1-bb4c-780dfe9424c1_FinTechCollective_CaseStudy-IMG.png?w=1200)
FinTech Collective
FinTech Collective is a Venture Capital Firm that specializes in companies in the financial sector. FinTech partnered with High Tide to update and expand its brand identity. High Tide focused on transforming a traditional and formal identity into a bold and vibrant brand that felt human and accessible. Utilizing illustrations, playful photography, and a light color palette, we developed a distinctly ownable and unique system within the Financial Tech space.
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