AZAK

AZAK is transforming mobility by placing all the parts necessary to build a vehicle right inside the wheel. This trailblazing innovation reduces space and weight to enhance the versatility and efficiency of electric vehicles across various sectors. To effectively communicate the revolutionary potential of its technology, AZAK collaborated with High Tide to develop a new brand identity to embody its mission of advancing mobility with minimal constraints.

High Tide's solution captures AZAK’s groundbreaking engineering and makes it accessible to both technical and general audiences. The identity features a high-tech wordmark and icon system alongside a tone of voice that mirrors the acute attention to detail in all of AZAK’s products. The brand's verbal and visual elements, including diagrammatic illustrations, high-definition product renders, and captivating copy, further highlight the unique features and superior design of AZAK’s mobility system, conveying both its precision and ruggedness.