Aimé Leon Dore
Founded in Queens in 2014, Aimé Leon Dore has established itself as an iconic New York institution, fusing heritage Americana luxury and sport-influenced street style into a fashion language of its own. Over the last several years, we've worked closely alongside the Aime team across a range of apparel and merchandise design, custom label and mark systems, and limited edition brand collaborations.
Our work on the embroidered label designs drew from a wide range of touchstones: elevated tailoring, rugged workwear utility, western Americana, and the Greek heritage that runs through founder Teddy Santis's roots. Each collection called for its own point of view, giving us room to shift the tone and references while keeping every mark unequivocally ALD.
That same approach carried into our work with ALD and Technohull, the Greek performance speedboat manufacturer, where we helped shape the design and visual direction for a custom-built vessel as part of a limited edition brand collaboration.
Photography: Sergiy Barchuk