![](https://images.prismic.io/hightidesite/6c0d94f7-abd9-4a29-bca8-571f21fee59b_warby+copy.gif?w=1200)
Warby Parker Gift Card
High Tide was commissioned to design a custom gift card package for purchase in store and online. We approached the project as a direct extension of the identity we had originally created for the brand; that is, the design must be clean, simple, and classic.
![](https://images.prismic.io/hightidesite/b3e7432b-0556-4870-8b00-f89448240c86_WarbyParker_GiftCard_Crop.jpg?fm=jpg&w=2400)
After researching and sourcing premium materials and methods, we decided on a textured slate paper stock with the brand logo foil stamped in a matte white. This, we felt, imparted a sense of lasting value on the package. Like the glasses themselves, the package is a premium object, yet honest, accessible, and unpretentious.
![](https://images.prismic.io/hightidesite/14259700-e195-40f4-97b0-56c8d85591df_WP_Overhead-03-2000x1334.jpg?fm=jpg&w=2400)
![](https://images.prismic.io/hightidesite/30d89a0c-2fcb-40c9-b85b-477f42a77447_WarbyParker_Open.jpg?fm=jpg&w=2400)