October 1, 2016
Warby Parker Gift Card
High Tide was commissioned to design a custom gift card package for purchase in store and online. We approached the project as a direct extension of the identity we had originally created for the brand; that is, the design must be clean, simple, and classic.
After researching and sourcing premium materials and methods, we decided on a textured slate paper stock with the brand logo foil stamped in a matte white. This, we felt, imparted a sense of lasting value on the package. Like the glasses themselves, the package is a premium object, yet honest, accessible, and unpretentious.
Feature: On Bond Street
Our friends from On Bond Street visited our studio to talk about entrepreneurship and design.
The Shacks – Haze
High Tide worked with Big Crown Records to art direct and design the cover art for The Shack’s debut album, Haze. The Shacks are an up and coming NYC band whose song “This Strange Effect” was featured in an Apple ad. Photography by Sesse Lind.