October 1, 2016
Warby Parker Gift Card
High Tide was commissioned to design a custom gift card package for purchase in store and online. We approached the project as a direct extension of the identity we had originally created for the brand; that is, the design must be clean, simple, and classic.
After researching and sourcing premium materials and methods, we decided on a textured slate paper stock with the brand logo foil stamped in a matte white. This, we felt, imparted a sense of lasting value on the package. Like the glasses themselves, the package is a premium object, yet honest, accessible, and unpretentious.
High Tide Sound System: Volume 8
We’ve released our seventh volume of High Tide Sound System featuring tracks by Lou Reed, Mild High Club, Notorious B.I.G, John Lennon, and others. Playlist curated by Danny Miller of High Tide. Follow us on Spotify at hightideny to listen along. Artwork created by Matt Panuska.
Nike x Kith
High Tide partnered with Nike and Kith Treats to create a cereal box inspired by shoe packaging. This project was created for the opening of Manhattan’s first Kith Treats cereal and ice cream cafe within the Kith and Nike Pop-Up Store.