October 1, 2016
Warby Parker Gift Card
High Tide was commissioned to design a custom gift card package for purchase in store and online. We approached the project as a direct extension of the identity we had originally created for the brand; that is, the design must be clean, simple, and classic.
After researching and sourcing premium materials and methods, we decided on a textured slate paper stock with the brand logo foil stamped in a matte white. This, we felt, imparted a sense of lasting value on the package. Like the glasses themselves, the package is a premium object, yet honest, accessible, and unpretentious.
Feature: Modern Heraldry
Thanks to Counter-Print Books for including us in their latest publication Modern Heraldry. High Tide has a whopping 8 icons featured in the book, including our work for Nike and Heineken.
Nike x Tom Sachs
High Tide developed branded elements for Space Camp, an immersive consumer experience for Nike based on Tom Sachs’ studio practice. The event also marked the release of Sachs NIKEcraft Mars Yard 2.0s.