October 1, 2016
Warby Parker Gift Card
High Tide was commissioned to design a custom gift card package for purchase in store and online. We approached the project as a direct extension of the identity we had originally created for the brand; that is, the design must be clean, simple, and classic.
After researching and sourcing premium materials and methods, we decided on a textured slate paper stock with the brand logo foil stamped in a matte white. This, we felt, imparted a sense of lasting value on the package. Like the glasses themselves, the package is a premium object, yet honest, accessible, and unpretentious.
Heineken, a key sponsor of the U.S. Open, enlisted production powerhouse MKG to create an experiential beer garden oasis. High Tide was tasked with creating a unique logo that would celebrate the coming together of these two classic institutions.
Interview: Ariel Stark-Benz
We interviewed Ariel Stark-Benz about founding Mister Green, a Los Angeles based lifestyle brand and concept store that is shifting cultural perspectives around smoking culture and breaking new ground with a minimalist design sensibility.