February 16, 2014
Row by Row
Row by Row is an in-development online destination for boutique fragrance discovery. Removing the noise and inconvenience of traditional perfume retail, Row by Row offers personalized guidance, creator stories, and a sampling program, allowing anyone from novice to aficionado to find their perfect fragrance.
High Tide created an abstract emblem that illuminates the inspiration Row by Row finds in nature. The custom crest can display a variety of unique floral designs, each connoting a different scent. The dot pattern grid indexes agriculture and gardening, a visual reminder of the origin of most fragrances in the natural world.
High Tide Sound System: Volume 1
High Tide is releasing a monthly playlist curated by a mix of artists and creatives. Follow us on Spotify at hightideny to listen along.
Heineken, a key sponsor of the U.S. Open, enlisted production powerhouse MKG to create an experiential beer garden oasis. High Tide was tasked with creating a unique logo that would celebrate the coming together of these two classic institutions.