February 16, 2014
Row by Row
Row by Row is an in-development online destination for boutique fragrance discovery. Removing the noise and inconvenience of traditional perfume retail, Row by Row offers personalized guidance, creator stories, and a sampling program, allowing anyone from novice to aficionado to find their perfect fragrance.
High Tide created an abstract emblem that illuminates the inspiration Row by Row finds in nature. The custom crest can display a variety of unique floral designs, each connoting a different scent. The dot pattern grid indexes agriculture and gardening, a visual reminder of the origin of most fragrances in the natural world.
High Tide worked with illustrator Max Loeffler to create the album art for The Olympians self-titled debut on Daptone Records.
High Tide developed a fresh new brand identity for Gantri, a platform that allows individual designers to produce and sell their lighting designs with the use of 3D printing technology. Gantri allows for quality designs to be available and accessible to the masses from designers worldwide.