Branding, Digital, Packaging, Print Design, Art Direction

Warby Parker is a revolutionary eyewear brand that believes well-designed glasses should not cost a fortune. If that wasn’t enough, for every pair of their vintage-inspired frames sold, they donate a pair to someone in need.

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High Tide worked closely with the founders of Warby Parker to create a stylish, timeless, and unique eyewear brand. We created a dynamic suite of assets – from the timeless wordmark to the perfect shade of blue – inspired by the founder’s core values.

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We then developed an innovative online presence that showcases their stylish collection while pioneering the now-ubiquitous virtual and at-home try-on feature.

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Our partnership continued through the application of branding to the product, lookbook and campaign art direction, as well as the design of Warby’s sophisticated product and gift card packaging.

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