Nike x High TideKillin' It
High Tide has collaborated with Nike on a range of projects from event collateral design and branding to limited edition apparel and product packaging.
Art Direction, Packaging
High Tide partnered with Nike to create a limited edition cereal box to celebrate the release of Victor Cruz’s debut sneaker, the Nike Air Cruz at Kith Treats.
In conjunction with the opening of Kith Treats cereal and ice cream cafe within the Kith and Nike Pop-Up Store High Tide created a cereal box inspired by shoe packaging. The cereal comes packaged in a sneaker box with a glass bottle of milk and a special spoon that doubles as a straw.
In honor of Skateboarding Day, High Tide helped Nike SB feed hungry skaters delicious Fuku fried chicken sandwiches and Momofuku Milkbar cookies delivered in limited edition packaging designed by High Tide featuring artwork by Cody Hudson.
Nike SB commissioned High Tide to create a limited edition zine celebrating the opening of their indoor skate garage located in Williamsburg, Brooklyn. Titled ‘Que Rico’, it featured photos documenting the Nike SB team’s recent trip to Puerto Rico, shot by Zach Malfa-Kowalski.
Nike tapped High Tide to conceive and execute a series of limited edition archery sets to celebrate the company’s winter holiday party at Brooklyn Archery. We enlisted London-based artist Jiro Bevis to help us create an illustrated target poster that honored the gritty and unique beauty of New York City streets.
High Tide developed branded elements for Space Camp, an immersive consumer experience for Nike based on Tom Sach’s studio practice. The event also marked the release of Sach’s Nikecraft Mars Yard 2.0. Upon entering the converted industrial complex on Governor’s Island, participants received a NASA ID card before engaging in a series of mental and physical tests. Nike staff as well as active participants were outfitted with uniforms designed by High Tide for the event.