Art Direction, Branding, Signage
Mexicue started with a passion for real, made-from-scratch cooking that began in a food truck that traversed Manhattan and Brooklyn. In 2017, High Tide partnered with Mexicue as they evolved into a restaurant and lively bar scene.
High Tide created a new branding and identity system inspired by the vibrant and flavorful ingredients of Mexican and American Southern cooking. Bold primary fonts set a distinct tone for the brand and are complemented by a vivid and celebratory color palette.
Finally, the smizing sun icon invites diners to come in, relax, and have a great time.