Art Direction, Branding, Signage

Mexicue started with a passion for real, made-from-scratch cooking that began in a food truck that traversed Manhattan and Brooklyn. In 2017, High Tide partnered with Mexicue as they evolved into a restaurant and lively bar scene.

Mexicue_Logo21

Grapefruit
Mexicue_list

High Tide created a new branding and identity system inspired by the vibrant and flavorful ingredients of Mexican and American Southern cooking. Bold primary fonts set a distinct tone for the brand and are complemented by a vivid and celebratory color palette.

GreenMenu_B

pineapple
Mexicue_Icon

Finally, the smizing sun icon invites diners to come in, relax, and have a great time.

yellow-menu

Limes
Cactus
Guac
Chiles
matches

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