Branding, Print

Since 2009, Mast Books has sold its beautifully curated collection of used, new and rare books in NYC’s East Village. Mast offers a gallery-like space in which visitors can peruse their interests, including 20th and 21st century artists’ books and hand-picked titles on design, cinema, modern literature, and poetry.


We were inspired by the design principles of the Bauhaus and the minimalist sensibility of the post-modernist art movement in the creation of a logo and wordmark with a functional, utilitarian feel.


This has resulted in an impactful brand identity that is at once classic, timeless and bold.


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