Branding, Digital, Illustration, Art Direction
Fable’s mission is simple: to help pets and their humans live their best possible lives together through high quality and well-designed pet products.
High Tide partnered with Fable early on, establishing their brand positioning and name before developing a holistic visual identity which included art direction for photography as well as a series of custom illustrations by artist Kaye Blegvad. The identity delicately balances a classic storybook charm with a high-end fashion sensibility.
Illustrations: Kaye Blegvad