July 23, 2017
Nike x Kith
High Tide partnered with Nike and Kith Treats to create a cereal box inspired by shoe packaging. This project was created for the opening of Manhattan’s first Kith Treats cereal and ice cream cafe within the Kith and Nike Pop-Up Store. The cereal comes packaged in a shoe box with a glass bottle of milk and a special spoon that doubles as a straw.
High Tide’s Danny Miller was interviewed by Dirt, a digital platform published by Dig Inn, about branding food and the fundamentals of good design.
Nike x Tom Sachs
High Tide developed branded elements for Space Camp, an immersive consumer experience for Nike based on Tom Sachs’ studio practice. The event also marked the release of Sachs NIKEcraft Mars Yard 2.0s.