July 23, 2017
Nike x Kith
High Tide partnered with Nike and Kith Treats to create a cereal box inspired by shoe packaging. This project was created for the opening of Manhattan’s first Kith Treats cereal and ice cream cafe within the Kith and Nike Pop-Up Store. The cereal comes packaged in a shoe box with a glass bottle of milk and a special spoon that doubles as a straw.
Nike x Tom Sachs
High Tide developed branded elements for Space Camp, an immersive consumer experience for Nike based on Tom Sachs’ studio practice. The event also marked the release of Sachs NIKEcraft Mars Yard 2.0s.
Interview: Allison Filice
We interviewed Allison Filice, a freelance illustrator based in San Francisco. Allison illustrated the Volume 4 cover of our playlist series, High Tide Sound System.