March 5, 2015
LOCL is a premium lifestyle brand focused on creating the finest surfing apparel in the world. Keeping in line with the founder’s unwavering commitment to product quality, innovation, and experience, High Tide created a visual identity that imbues the sophistication of high-end luxury labels with the passion and purpose unique to global surf culture.
Branding, Print, Web
Inspired by classic surfboard shapes and the minimal paintings of Piet Mondrian, High Tide developed a clean, yet impactful icon to serve as the symbol for the brand. We paired the icon with an elegant custom typeface created specifically for LOCL. To highlight their focus on innovation and experience, we designed an engaging and modern splash page to help communicate the brand’s ethos, and to generate excitement for the company’s upcoming launch.
High Tide Rose T-Shirt
Limited edition High Tide t-shirts are now available for purchase on our webstore.
High Tide is proud to present the newly revamped website for German-born abstract expressionist painter Nachume Miller. Nachume was prolific in the range of media, styles, and references he incorporated into his art. He prioritized craft over concept and was a disciplined painter, never neglecting workmanship in favor of a trend.