March 5, 2015
LOCL is a premium lifestyle brand focused on creating the finest surfing apparel in the world. Keeping in line with the founder’s unwavering commitment to product quality, innovation, and experience, High Tide created a visual identity that imbues the sophistication of high-end luxury labels with the passion and purpose unique to global surf culture.
Branding, Print, Web
Inspired by classic surfboard shapes and the minimal paintings of Piet Mondrian, High Tide developed a clean, yet impactful icon to serve as the symbol for the brand. We paired the icon with an elegant custom typeface created specifically for LOCL. To highlight their focus on innovation and experience, we designed an engaging and modern splash page to help communicate the brand’s ethos, and to generate excitement for the company’s upcoming launch.
High Tide worked with illustrator Max Loeffler to create the album art for The Olympians self-titled debut on Daptone Records.
High Tide developed a fresh new brand identity for Gantri, a platform that allows individual designers to produce and sell their lighting designs with the use of 3D printing technology. Gantri allows for quality designs to be available and accessible to the masses from designers worldwide.