March 5, 2015
LOCL is a premium lifestyle brand focused on creating the finest surfing apparel in the world. Keeping in line with the founder’s unwavering commitment to product quality, innovation, and experience, High Tide created a visual identity that imbues the sophistication of high-end luxury labels with the passion and purpose unique to global surf culture.
Branding, Print, Web
Inspired by classic surfboard shapes and the minimal paintings of Piet Mondrian, High Tide developed a clean, yet impactful icon to serve as the symbol for the brand. We paired the icon with an elegant custom typeface created specifically for LOCL. To highlight their focus on innovation and experience, we designed an engaging and modern splash page to help communicate the brand’s ethos, and to generate excitement for the company’s upcoming launch.
Lee Fields: World Tour 2018
High Tide worked with Big Crown Records on a series of Limited Edition posters for Lee Fields & The Expressions’ World Tour.
Former High Tide designer Melanie Chernock recently launched her new personal endeavor Look Cook, a cooking site featuring drink and small dish recipes that are easy to follow and feature beautifully bold visuals.