August 30, 2018
Interview: Chris Black
We interviewed Chris Black, a writer and owner of Done to Death Projects based in New York, about starting his own media company, Public Announcement, writing books, and the wonderful hell that is New York City.
Tell the people what you do
I have a company called Done To Death Projects. I consult with brands on projects of all kinds. I am also a writer. I contribute to GQ, Architectural Digest, Vogue, and T Magazine among others.
Tell me about your new endeavor, Public Announcement
Public Announcement is a consultancy and media company that I co-founded with one of my oldest friends James Ellis. Our podcast is a good entry point!
When did you start getting into writing? What do you enjoy most about it?
It is something I was interested in from a young age but never took that seriously. Once I was in NYC, I started writing a bit for Paper Magazine, just about things I liked. I started doing a weekly column for Style.com in that same vein. I love telling people about great work – music, fashion, photography. I have since moved into more personal stuff, which is quite cathartic. I hope people can relate or at least take something positive from it.
What are some interesting projects that you are currently working on?
Public Announcement is building a new site, merchandise collection, and strategy for Morgenstern’s Finest Ice Cream. I’m also helping get the word out about Arc’teryx Veilance, a brand that makes an interesting collection of technical garments. I’m going to Milwaukee in a few weeks to get over my terrible fear of motorcycles. I am going to write a story about it, if I live.
What are some things that are currently inspiring you?
Raygun Magazine, Space Magazine, Paul Graham, Corrine Day, Lawrence Weiner, Wolfgang Tillmans, Barbra Bloom, Sirui Ma, Eric Chakeen, 90’s alternative radio, French Open posters, Santa Fe, and London.
You clearly wear a lot of hats. What are you most passionate about? What do you like doing best?
Talking to people. Having one on one conversations with new friends, old friends, colleagues. It’s energizing, inspiring, and educational. I try to be very open, and I think that inspires people to be open in return. Easily life’s greatest pleasure.
Do you have any plans to write another book? What was the experience like?
There are so many brilliant people who have dedicated their lives to writing. I feel like an interloper, but I do offer a distinct point of view. My first book was light and fun. If I do another, it will tackle some more serious topics, but hopefully, retain a sense of humor.
You’re super active on Twitter. How does using Twitter influence your writing and vice-versa?
I love information. I want to know about everything. It’s the perfect medium for a person like myself who loves to devour culture at a breakneck pace. It has it all! Politics, music, fashion, entertainment, memes.
You have great admiration for books. Any recent notables ones you’ve read or added to your collection recently?
I loved My Year of Rest and Relaxation by Ottessa Moshfegh. Creating the Future: Art & Los Angeles in the 1970s by Michael Fallon was also excellent, a real crash course on a lot of my favorite artists.
What do you like about living in New York?
New York is the greatest city in the world. I chose to live in the East Village because it’s always busy, loud, and dirty. Feels like the New York experience I imagined. If I wanted more space and trees, I would move to Los Angeles like everyone else. I will never stop romanticizing this shit hole!
What does a day in the life of Chris Black look like these days?
Waking up early followed by strenuous exercise and work. Somehow that innocuous combo keeps me very busy and excited. I also travel a lot, which makes me love New York even more.
What kind of music are you currently listening to?
At the office: Elliot Smith, Teenage Fanclub, Wilco, Spiritualized, King Princess, Wet, Michael Rault, The Replacements, Paul Simon, Florence & The Machine, and How To Dress Well. At the gym: Drake, Gunna, Lil Baby, G Herbo, Trippie Redd, Future, and YG.
For this year’s 2017 holiday card we created a lottery ticket scratch off replica using scratchable ink printed on holographic foil paper. Scratch off the penguins to reveal a holiday message from High Tide.
High Tide Sound System: Volume 3
We’ve released our third volume of High Tide Sound System. Follow our playlist on Spotify to listen along. The playlist was curated by Homer Steinweiss and artwork is by Jim Stoten.