August 30, 2017
Interior Define is changing the way people shop for furniture by offering made-to-order high-end furniture at reduced prices. High Tide created the brand’s identity from the ground up, invoking a modern minimalist aesthetic that is simple yet impactful.
We translated that identity to the web with a clean and functional layout, and set up a strong foundation highlighting the brand’s emphasis on simplicity and quality that is seamlessly followed through both within the digital and physical world.
When Interior Define launched their first showroom in Chicago’s Wicker Park in January, we were there to help conceptualize and execute their storefront signage, seamlessly transporting the brand’s aesthetic into the physical space of the showroom.
High Tide partnered up with Mes Que Football Cafe in the Lower East Side to create a suite of emblems and seals inspired by European soccer clubs.
Former High Tide designer Melanie Chernock recently launched her new personal endeavor Look Cook, a cooking site featuring drink and small dish recipes that are easy to follow and feature beautifully bold visuals.