October 11, 2013
Heineken, a key sponsor of the U.S. Open, enlisted production powerhouse MKG to create an experiential beer garden oasis. High Tide was tasked with creating a unique logo that would celebrate the coming together of these two classic institutions.
The result was Heineken House – “the best-kept secret at this year’s U.S. Open” according to Tennis.com. Our coat of arms logo was broadcasted on murals, furniture, cups, staff uniforms, as well as various merchandise throughout the Open.
Nike x Tom Sachs
High Tide developed branded elements for Space Camp, an immersive consumer experience for Nike based on Tom Sachs’ studio practice. The event also marked the release of Sachs NIKEcraft Mars Yard 2.0s.
Interview: Chris Black
We interviewed Chris Black, a writer and owner of Done to Death Projects based in New York, about starting his own media company, Public Announcement, writing books, and the wonderful hell that is New York City.