Feature: Dirt

LOCL is a premium lifestyle brand focused on creating the finest surfing apparel in the world. Keeping in line with the founder’s unwavering commitment to product quality, innovation, and experience, High Tide created a visual identity that imbues the sophistication of high-end luxury labels with the passion and purpose unique to global surf culture.

Former High Tide designer Melanie Chernock recently launched her new personal endeavor Look Cook, a cooking site featuring drink and small dish recipes that are easy to follow and feature beautifully bold visuals.

Interior Define is changing the way people shop for furniture by offering made-to-order high-end furniture at reduced prices. High Tide created the brand’s identity from the ground up, invoking a modern minimalist aesthetic that is simple yet impactful.