October 1, 2016
Warby Parker Gift Card
High Tide was commissioned to design a custom gift card package for purchase in store and online. We approached the project as a direct extension of the identity we had originally created for the brand; that is, the design must be clean, simple, and classic.
After researching and sourcing premium materials and methods, we decided on a textured slate paper stock with the brand logo foil stamped in a matte white. This, we felt, imparted a sense of lasting value on the package. Like the glasses themselves, the package is a premium object, yet honest, accessible, and unpretentious.
Feature: Los Logos 7
High Tide has a number of our logo designs featured in Gestalten’s Los Logos 7. They include our work for Nike, Paperless Post, and Breyburn Menswear.
High Tide partnered up with Mes Que Football Cafe in the Lower East Side to create a suite of emblems and seals inspired by European soccer clubs.
Feature: Designing Your Identity
Promopress’ new publication ‘Designing Your Identity’ features our limited edition packaging project for Casper. This book showcases stationary materials produced by designers from all over the world and illustrates how well designed items can play a key role in shaping the image of a company or a professional.