February 16, 2014
Row by Row
Row by Row is an in-development online destination for boutique fragrance discovery. Removing the noise and inconvenience of traditional perfume retail, Row by Row offers personalized guidance, creator stories, and a sampling program, allowing anyone from novice to aficionado to find their perfect fragrance.
High Tide created an abstract emblem that illuminates the inspiration Row by Row finds in nature. The custom crest can display a variety of unique floral designs, each connoting a different scent. The dot pattern grid indexes agriculture and gardening, a visual reminder of the origin of most fragrances in the natural world.
High Tide is proud to present the newly revamped website for German-born abstract expressionist painter Nachume Miller. Nachume was prolific in the range of media, styles, and references he incorporated into his art. He prioritized craft over concept and was a disciplined painter, never neglecting workmanship in favor of a trend.
The Shacks – Haze
High Tide worked with Big Crown Records to art direct and design the cover art for The Shack’s debut album, Haze. The Shacks are an up and coming NYC band whose song “This Strange Effect” was featured in an Apple ad. Photography by Sesse Lind.