High Tide

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Row by Row

Row-by-Row is an in-development online destination for boutique fragrance discovery. Removing the noise and inconvenience of traditional perfume retail, Row-by-Row offers personalized guidance, creator stories, and a sampling program, allowing anyone from novice to aficionado to find their perfect fragrance.

High Tide created an abstract emblem that illuminates the inspiration Row-by-Row finds in nature. The custom crest can display a variety of unique floral designs, each connoting a different scent. The dot pattern grid indexes agriculture and gardening, a visual reminder of the origin of most fragrances in the natural world.

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