Num PangTradition with a Twist
Branding, Digital, Packaging, Print, Environmental
What started as a local NYC sandwich shop serving up traditional Cambodian banh mi is now one of the most craveable fast casual destinations on the East Coast. In advance of the opening of multiple locations within NYC and beyond, Num Pang called on High Tide to lead a complete rebrand of the company.
We began by helping the brand redefine their vision, mission, and values – laying a strategic foundation for visual identity development. Following the rebrand, we extended the new designs to a number of collateral items that include packaging, in store signage, and a fully responsive website.
Our partnership continues as Num Pang Kitchen expands to a number of new locations in NYC and Boston.