High Tide

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Nike - Holiday 2014

Nike called on High Tide to conceive and execute a series of limited edition archery sets to celebrate the company's winter holiday party at Brooklyn Archery. To this end, High Tide sourced high quality bows, arrows, and quivers made of natural materials in the USA. To further personalize the archery sets, we had the new Nike NYC logo laser-etched onto the leather quivers.

We enlisted London-based artist Jiro Bevis to help us create an illustrated target poster that honored the gritty and unique beauty of New York city streets. The image was also printed on a limited number of t-shirts that were snapped up faster than a flying arrow.

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