High Tide

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Nike

Following a longstanding love affair with our Jordans, Dunks, and Air Max’s, we got an opportunity to collaborate with the fabled sneaker brand.

In their search for cultural iconography, Nike commissioned us to create a series of designs that would encapsulate New York’s rich history of street basketball. These would then be used in several mediums: patches and graphics for application on t-shirts, sweatshirts, and jackets. The designs would be available in their Nike 255 Custom Lab – an exclusive customization studio on Elizabeth street available for athletes, celebrities, and other VIPs to create bespoke apparel.

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