High Tide

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Mercedes-Benz

In October 2013, Mercedes-Benz unveiled its #Untamed exhibit as part of the larger promotional campaign for the new Mercedes-Benz CLA. The interactive installation was held at the Avante-Garde Diaries event space in Soho and featured live projections, an instagram photobooth, and handpainted murals covering the exteriors.

Inspired by the unconventional and innovative aspects of the new CLA, High Tide created a large-scale graphic mural for the windows of The Avant/Garde Diaries. The piece was executed through a combination of wheatpasting and painting by hand with the help of Colossal Media. Working with the theme of breaking free from convention, we created bold and colorful graphics that surrounded the car and weaved together different elements from the advertising campaign.

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