Branding, Print, Packaging, Environmental

Dig Inn is a fast casual eatery that believes in the power of the shared table as a place where friendships are made and ideas are born – building community through food that is locally sourced, in season, and impeccably prepared.

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Dig Inn turned to High Tide to overhaul their branding in preparation for the restaurant’s expansion to a number of new locations. We drew inspiration from the cozy minimalism of Scandinavian interiors to create a sophisticated and dynamic identity system that more accurately reflects their mission and ethos as they continue to grow.

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Following the rebrand, we embarked on the year-long project of redesigning all of Dig Inn’s branded collateral, including menus, interior and exterior store signage, special items, and product packaging. 

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The result is an elegantly modern brand identity that has been garnering steady acclaim as it is unveiled alongside the brand’s exciting national expansion.

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