Branding, Packaging

Brilliant Bicycles is an e-commerce lifestyle brand that offers beautifully-designed bicycles at great prices, shipped directly to the homes of their customers. By offering in-home concierge service and bicycle insurance, Brilliant makes online shopping for the perfect bike as easy as riding one.

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High Tide worked closely with the founders of Brilliant from day one to translate the values of their brand into a clean and approachable visual identity.

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After establishing the brand look and feel, we applied the logo and signature mint green color palette to the product packaging, further establishing Brilliant’s playful and modern feel.

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