March 5, 2015
LOCL is a premium lifestyle brand focused on creating the finest surfing apparel in the world. Keeping in line with the founder’s unwavering commitment to product quality, innovation, and experience, High Tide created a visual identity that imbues the sophistication of high-end luxury labels with the passion and purpose unique to global surf culture.
Branding, Print, Web
Inspired by classic surfboard shapes and the minimal paintings of Piet Mondrian, High Tide developed a clean, yet impactful icon to serve as the symbol for the brand. We paired the icon with an elegant custom typeface created specifically for LOCL. To highlight their focus on innovation and experience, we designed an engaging and modern splash page to help communicate the brand’s ethos, and to generate excitement for the company’s upcoming launch.
High Tide partnered up with Mes Que Football Cafe in the Lower East Side to create a suite of emblems and seals inspired by European soccer clubs.
The Shacks – Haze
High Tide worked with Big Crown Records to art direct and design the cover art for The Shack’s debut album, Haze. The Shacks are an up and coming NYC band whose song “This Strange Effect” was featured in an Apple ad. Photography by Sesse Lind.
Nike Qué Rico
Nike SB commissioned High Tide to create a limited edition print zine to celebrate the opening of their indoor skate garage located in Williamsburg, Brooklyn. Titled ‘Qué Rico’, the zine features photos documenting the Nike SB team’s recent trip to Puerto Rico, shot by Zach Malfa-Kowalski.