March 5, 2015
LOCL is a premium lifestyle brand focused on creating the finest surfing apparel in the world. Keeping in line with the founder’s unwavering commitment to product quality, innovation, and experience, High Tide created a visual identity that imbues the sophistication of high-end luxury labels with the passion and purpose unique to global surf culture.
Branding, Print, Web
Inspired by classic surfboard shapes and the minimal paintings of Piet Mondrian, High Tide developed a clean, yet impactful icon to serve as the symbol for the brand. We paired the icon with an elegant custom typeface created specifically for LOCL. To highlight their focus on innovation and experience, we designed an engaging and modern splash page to help communicate the brand’s ethos, and to generate excitement for the company’s upcoming launch.
Nike x Tom Sachs
High Tide developed branded elements for Space Camp, an immersive consumer experience for Nike based on Tom Sachs’ studio practice. The event also marked the release of Sachs NIKEcraft Mars Yard 2.0s.
Row by Row
Row by Row is an in-development online destination for boutique fragrance discovery. Removing the noise and inconvenience of traditional perfume retail, Row by Row offers personalized guidance, creator stories, and a sampling program, allowing anyone from novice to aficionado to find their perfect fragrance.