August 30, 2017
Interior Define is changing the way people shop for furniture by offering made-to-order high-end furniture at reduced prices. High Tide created the brand’s identity from the ground up, invoking a modern minimalist aesthetic that is simple yet impactful.
We translated that identity to the web with a clean and functional layout, and set up a strong foundation highlighting the brand’s emphasis on simplicity and quality that is seamlessly followed through both within the digital and physical world.
When Interior Define launched their first showroom in Chicago’s Wicker Park in January, we were there to help conceptualize and execute their storefront signage, seamlessly transporting the brand’s aesthetic into the physical space of the showroom.
Feature: The Brand Identity
We were lucky enough to be interviewed by one of our favorite design blogs, The Brand Identity. Thanks to Elliott for all of the great questions.
Warby Parker Gift Card
Warby Parker commissioned High Tide to design a custom gift card package for purchase in store and online. We approached the project as a direct extension of the identity we had originally created for the brand; that is, the design must be clean, simple, and classic.