October 11, 2013
Heineken, a key sponsor of the U.S. Open, enlisted production powerhouse MKG to create an experiential beer garden oasis. High Tide was tasked with creating a unique logo that would celebrate the coming together of these two classic institutions.
The result was Heineken House – “the best-kept secret at this year’s U.S. Open” according to Tennis.com. Our coat of arms logo was broadcasted on murals, furniture, cups, staff uniforms, as well as various merchandise throughout the Open.
Nike x Tom Sachs
High Tide developed branded elements for Space Camp, an immersive consumer experience for Nike based on Tom Sachs’ studio practice. The event also marked the release of Sachs NIKEcraft Mars Yard 2.0s.
The Shacks – Haze
High Tide worked with Big Crown Records to art direct and design the cover art for The Shack’s debut album, Haze. The Shacks are an up and coming NYC band whose song “This Strange Effect” was featured in an Apple ad. Photography by Sesse Lind.